Differences in 2.0's Continued

Wow, we received fantastic feedback on our the last post, Differences in 2.0's. In particular, we received emails asking for more clarification about the difference of Enterprise Web 2.0 and Enterprise 2.0. I created a pic (see below) that I hope will help.

First, let me attempt to relate Enterprise 2.0 to Ford, the car company. We could draw parallels to Enterprise 2.0 and what Henry Ford did with manufacturing. In this case we could say Ford created an 'assembly plant 2.0' which changed the core of the whole organization; organizational processes & relationships with said processes, the workforce, their roles, relationships with partners and customers, and how all of these parts interact with each other. This is a stretch but what I am trying to convey is that the core of the enterprise, down to how its business & peoples operate, changes and doesn’t resemble that of the organization before. This change resembles more of a social diagram tied together by Web 2.0 social tools and loosely coupled web apps capable of being composed or customized by each node at a moments notice to respond to whatever need arises using inputs(data & information) from around and out of the network.

[...pause after that mouthful...and we're back...]

In this stretch example, the change creates a Ford company that looks and operates much differently (better) than other enterprises around it still assembling cars the pre-Ford way. This is due to the relationships between the people, data, and the collaborative nature of the new organization.

I expanded a portion of this new picture to incorporate the two facets of Web 2.0 (The social collaborative paradigm shift & the Web 2.0 technology enablers that make this possible), how these once implemented correctly make up the Enterprise Web 2.0 infrastructure, and lastly how with the addition of a Enterprise collaborative paradigm shift, all make up Enterprise 2.0.

You’ll notice that the nodes here state ‘The User’ but this user could be one person, a team, or even a business unit. The connecting lines can be thought of as the social construct or Web 2.0 paradigm that I talked about in the last post, and the Web 2.0 bubbles as Web 2.0 technology enablers connecting Users with systems and other Users.

So, simply stated (I hope) Enterprise Web 2.0 is a technology solution made up of Web 2.0 and Enterprise 2.0 is the organizational paradigm shift that leverages these solutions which, by EW2.0's very nature, must be deeply embedded in the organization to work, creating a much different 2.0 organization as a result. This transition takes time as the whole organization re-roots strategically around the embedded Enterprise Web 2.0 infrastructure. Now one could raise the point of why go through all of this -- benefits of Enterprise Web 2.0 adoption? But this is an entirely new post all of its own. Here are a couple of posts that might help if interested.

• The Age of Customization: Enterprise Web 2.0 is the perfect pair of pants!
  
• Enterprise Mashups and Total Cost of Ownership
• Enterprise 2.0 meme map

I hope this helps. Although I am not a graphic artist, I think it pretty much summarizes the connection and relationships of all four 2.0’s we touched on in the last post sums up how I put all these pieces together. As always I am open and would like to hear your thoughts. mike@jackbe.com