Showing posts with label enterprise mashup markup language. Show all posts
Showing posts with label enterprise mashup markup language. Show all posts

Thursday, December 27, 2007

Happy Mashup Holidays

It wouldn't be the holidays without retrospection and resolutions. Looking back, 2007 could reasonably be named Year of the User. Web 2.0 was everywhere. And mashups were a big part of the story. What was a consumer-based technology a year ago is now earning its enterprise chops. In less than a year mashups have gone from a niche, emergent concept to the very top of the Gartner hype cycle. As for JackBe, we are very proud of the contributions we made to mashup industry in 2007, like our C5 Enterprise Mashup Framework, our Enterprise Mashup Markup Language, our Mashup API, and our WSRP-compliant ‘Mashlets’.

To help wrap 2007 up in a nice, shiny package, here’s a compilation of our favorite blogs, articles, books and columns about mashups in the enterprise.

1. Wall Street Journal, ‘Mashups’ Sew Data Together. A business-focused article that brings mashups back to reality with a few good examples of mashups in action. It’s a shame we didn’t get a mention.

2. Dion Hinchcliffe, The top10 challenges facing enterprise mashups. Always a solid voice of reason, Dion tempers the mashup hype with real, practical issues to consider.

3. Gartner, 'Mashups' and Their Relevance to the Enterprise. As usual with Gartner, here's a hype-free summary of ‘what and why’ of enterprise mashups.

4. Gartner (again), Reference Architecture for Enterprise 'Mashups’. A good, practical compliment to their ‘Relevance’ note. We’re very proud to say JackBe’s Presto maps to this architecture quite well.

5. JackBe, Mashups: Moving SOA Out of the Back Office. Moving past the glad-handing, we outlined some real connection patterns between SOA and mashups. (Yeah, we liked our own work.)

6. BusinessWeek, When Companies Do the Mash. Great real-world examples, even if a few of them ain’t exactly mashing.

7. Mulholland, Thomas & Kurchina, Mashup Corporations: The End of Business as Usual. ‘A hypothetical company that achieves a transformation based on SOA.’ A good story that connects technology with organizational evolution.

8. SD Times, To Define What a Mashup Is. An article ahead of its time; worth re-reading just to see what a difference 8 months can make in a fast-moving industry.

9. eWeek, 10 Things You Should Know About Enterprise Mashups. JackBe may not agree with all 10 points, but eWeek does create a simple set of issues to consider when ya start noodling on mashups.

I think you’d agree that most of these move past the ‘hype’ into practical rules, techniques, and examples that can really enhance an enterprise mashup effort.

Looking back and looking forward are traditional activities this time of year. But the holidays are also about giving. And while we’d love to give each and every one of you a gift, we going to start with just a couple of people and a couple of iPods. Of the hundreds of respondents to JackBe’s Mashup Survey, we are pleased to announce that Kevin Sommer and Herman Steinroetter will get a nice shiny iPod under their nondenominational holiday tree/wreath/menorah. Congrats to both of them. The rest of you will just have to be satisfied with that Wii raincheck.

And what about 2008? JackBe has one simple resolution: more enterprise mashup innovations. It should be a very exciting year. Happy holidays!

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Monday, October 1, 2007

Notes from AjaxWorld: Times They Are a Mashin'

Whew! What a week we just had! JackBe got a mention in a major newspaper, was at 2 conferences, participated in an industry association, and unveiled 3 major new product innovations.

In case you missed the mention in our previous post, JackBe got a small nod in The Wall Street Journal in an article titled Do-It-Yourself Software. At the very same time, we were a big sponsor of AjaxWorld. And that’s where the real interested stuff really began (particularly for you).

JackBe CTO John Crupi and Lead Architect Kishore Subramanian presented the opening session titled "Let My People Mash". John talked about the architectural aspects of enterprise mashups and discussed the C5 Framework for Enterprise Mashups. Kishore went on to do a live demonstration of one of our newest innovations, Presto Wires, browser-based visual mashup designer and composer. Wires is a bit akin to Yahoo Pipes except that it has an enterprise focus and is built on our Presto Edge mashup server.

In the Wires demo, Kishore showed how easy it was to create a mashup that invoked several third-party services, merged and filtered the results, and published the mashup as another service that can be consumed by the users. He then showed how to mashup SalesForce WSDL web services to create a mashup that encapsulates some complex micro-orchestration of multiple SalesForce services (login, query for Sales Leads) and Yahoo Geocode REST service (to obtain geocodes for each Sales lead obtained from SalesForce query). And there wasn’t a single line of code involved.

For both these scenarios, Kishore also demonstrated how easy it is to create a mini-application (we call them Mashlets) that encapsulates the mashup functionality and becomes a entity that can be published and consumed in a variety of platforms like portals, websites, wikis and RIAs. All in all, we think it made for a powerful demonstration of enterprise mashups!

In a separate session, JackBe’s Chief Architect Raj Krishnamurthy and VP of Engineering Deepak Alur presented a talk entitled "The Language of Enterprise Mashups". In this session we revealed the details on yet another innovation from JackBe, our Enterprise Mashup Markup Language (EMML), a declarative XML-based user-oriented mashup language we use in our enterprise mashup server that is exposed via Wires. We think this is the first enterprise mashup language in the industry and it is very focused towards the users needs rather than the IT developers needs.

Wires, Mashlets and the EMML are great examples of the continuous innovation in Enterprise Mashup technology that everyday brings us closer to the goal of empowering the end-user. We will post the recordings of these sessions as soon as they are available. And the Trial Download of Presto will include Wires and Mashlet functionality very soon. (We'll make sure we call those out on this blog when they go live.) In the meantime, you can check out a few pics from the event on our Flickr page. And if you were at the show, saw our stage presentations, or had a chance to stop by our booth, we would love to hear your impressions.

Now most folks would consider this a full week. But we were just getting started! Deepak also participated in the Mashup Summit on the UCSF campus and an Open Ajax Alliance discussion. . But more about those events in our next post…we need a cup of coffee first.

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